L  O  N  D  O 

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An academic degree isn’t usually the general start to a career in tailoring, but after graduating with a BSc, Martin decided to pursue the other passion in his life – Fashion. After an intensive design course, Martin was drawn to bespoke tailoring. According to Martin, ‘For me, tailoring is the perfect blend of the arts and sciences, with the need for creativity, analysis and technical precision’.


For 5 years Martin Nicholls was the creative force behind Alfred Dunhill’s international Bespoke programme dressing a number of the brand’s top celebrities and VIP clients for the Oscars, Baftas and international film premieres. In 2004 Alfred Dunhill entered the international ‘Red Carpet’ arena by dressing Jude Law for the Oscars. DNR magazine, the US menswear trade’s ‘bible’, voted Jude as ‘Best dressed at the Oscars’. Not only did Martin gain the accolade once, but for the next 4 years with Orlando Bloom (2005), Heath Ledger (2006) and Daniel Craig in 2007.


Martin began his training at Savile Row’s most famous tailoring House, Gieves & Hawkes, as a Trainee Cutter, a 5 year process that was finished under Colin Hammock and Brian Hall at Huntsman, thus gaining impeccable Savile Row credentials. Martin’s first full appointment was as Junior Cutter at Norton & Sons, after which he rejoined Gieves & Hawkes as Head Cutter for their concession in Harrods, Knightsbridge and later was promoted, relocating to Gieves & Hawkes’ head office at No. 1 Savile Row, to take on cutting for the provincial shops as well as travelling to Japan as a key part of the brand’s re-launch there.

His next appointment was as Head of Bespoke for Hackett, located at their flagship shop on Sloane Street and then eventually on Savile Row. In 2000, the late Ashley Dormeuil personally approached Martin to become the Director of Tailoring, for Dormeuil Personal Tailoring LLC, in New York City. Working closely with and assisting the designer Jack Simpson, Martin managed the sales and tailoring teams, as well as developing Business Strategy.

In March 2003, after returning to the UK, Martin joined Alfred Dunhill, as Global Bespoke and Custom Tailoring Manager. There, through regular international Trunk shows, he developed their Custom and Bespoke business ahead of the sales targets originally set. As part of his extensive responsibilities, Martin was also key to the Alfred Dunhill Ambassador programme, not only dressing stars for the Oscars and Baftas, he also designed and cut Daniel Craig’s Dinner suits for the world premieres of ‘Casino Royale’ and ‘Quantum of Solace’. Other stars that Martin has dressed include Bill Nighy, Dougray Scott, James Purefoy, Rupert Everett and pop star Jay Kay.

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